Cookie Policy

This Cookie Policy explains how Secure Wills uses cookies and similar technologies on our website, www.securewills.co.uk.

It explains what cookies are, what we use them for, the types of cookies and similar technologies we may use, and how you can control your preferences.

This Cookie Policy should be read alongside our Privacy Policy, which explains in more detail how Secure Wills collects, uses and protects personal information.

1. Who we are

Secure Wills
12 Farwig Lane
Bromley
BR1 3RB

Telephone: 020 8419 8744
Email: [email protected]
Website: www.securewills.co.uk

2. What are cookies?

Cookies are small text files that may be placed on your computer, smartphone, tablet or other device when you visit a website.

Cookies can allow a website to recognise your device and remember certain information about your visit.

We also use the term "cookies" in this policy to include similar technologies that may store information on, or access information from, your device. These technologies can include tracking pixels, scripts, tags, local storage and similar technologies.

The rules relating to these technologies apply not only to traditional cookies but also to certain other technologies used for tracking, analytics and advertising.

3. Why we use cookies

We may use cookies and similar technologies for several different purposes.

These include:

Making our website operate correctly

Providing security

Remembering your preferences

Understanding how visitors use our website

Measuring website performance

Measuring the effectiveness of advertising

Improving our website

Understanding which marketing channels generate enquiries

Supporting online advertising and remarketing

Not all cookies are used for the same purpose.

Some cookies are essential for the website to function, while others are optional and require your consent.

4. Types of cookies we use

We may use the following categories of cookies and similar technologies.

4.1 Strictly necessary cookies

These cookies are required for the website to operate properly or to provide a service that you have requested.

They may be used for purposes such as:

Website security

Page functionality

Remembering your cookie preferences

Load balancing

Other essential website functions

Because these technologies are necessary for the operation of the website, certain strictly necessary cookies may be used without consent where an applicable legal exemption applies.

We will not use strictly necessary cookies for advertising or unnecessary tracking.

5. Analytics cookies

We use Google Analytics to help us understand how visitors use our website.

Google Analytics may collect information such as:

Which pages are visited

How visitors navigate the website

How long visitors spend on pages

How visitors arrived at our website

General information about the device and browser being used

Interactions with our website

We use this information to understand website performance and improve our website and services.

Analytics cookies are not strictly necessary for the website to function.

Where required by applicable law, we will only activate Google Analytics cookies and related tracking technologies after you have given consent.

You can withdraw or change your consent at any time using our cookie-preference mechanism.

6. Google Ads

Secure Wills uses Google Ads to advertise our services online.

Google Ads may use cookies and similar technologies to:

Measure advertising performance

Understand whether visitors have arrived through an advertisement

Measure conversions

Help us understand which advertising campaigns are effective

Support advertising and remarketing where applicable

These technologies may involve information about your interaction with our website and advertisements.

Where consent is required, Google Ads cookies and related tracking technologies will only be activated after you have provided appropriate consent.

7. Meta Pixel

Secure Wills uses the Meta Pixel in connection with advertising on Meta platforms, including Facebook and Instagram.

The Meta Pixel is a tracking technology that can help us understand how visitors interact with our website after seeing or interacting with our advertising.

It may be used to:

Measure advertising effectiveness

Measure conversions

Understand website interactions

Build or support advertising audiences

Improve the relevance of advertising

Support remarketing where applicable

The Meta Pixel is not necessary for the basic operation of our website.

Where required by applicable law, we will only activate the Meta Pixel and related non-essential tracking technologies after you have provided consent.

You can refuse or withdraw consent through our cookie-preference mechanism.

8. Facebook and Instagram

Secure Wills may use Facebook and Instagram as advertising and social-media platforms.

Where our website incorporates Meta technologies, such as the Meta Pixel or other Meta tracking technologies, these may allow Meta to receive information concerning interactions with our website.

This information may be used by Meta for purposes including advertising measurement, audience creation and advertising.

We will use these technologies in accordance with applicable privacy and electronic communications requirements.

Where consent is required, the relevant technologies will not be activated until consent has been provided.

9. LinkedIn

Secure Wills uses LinkedIn as a social-media and advertising platform.

Where applicable, we may use LinkedIn tracking technologies to:

Measure advertising effectiveness

Understand interactions with our website

Measure conversions

Support advertising audiences

Improve our advertising campaigns

Where such technologies require consent, they will only be activated after you have provided consent through our cookie-preference mechanism.

10. Third-party cookies and technologies

Some cookies and similar technologies may be provided by third-party organisations.

These may include:

Google

Meta

LinkedIn

Other technology providers supporting our website

Third-party technologies may allow the relevant provider to collect information about your device or interactions with our website.

Third-party organisations may process information in accordance with their own privacy policies.

We recommend that you review the relevant third party's privacy information if you would like more information about how they process information.

11. Consent

The Privacy and Electronic Communications Regulations (PECR) generally require consent before non-exempt cookies and similar technologies are placed on or used to access information from a person's device.

Secure Wills will therefore seek consent before using non-essential cookies and similar technologies where consent is required.

Consent should be:

Freely given

Specific

Informed

Unambiguous

Given through a clear affirmative action

Simply continuing to browse the website does not constitute consent.

You will be given an opportunity to accept or reject non-essential cookies.

You should be able to make a genuine choice about whether to allow optional cookies.

12. Cookie preferences

When you first visit our website, you may be presented with a cookie-consent mechanism allowing you to manage your preferences.

Depending on the system implemented on the website, you may be able to:

Accept all optional cookies

Reject optional cookies

Select individual categories of cookies

Change your preferences later

If you reject optional cookies, you will still be able to use the essential functions of our website.

Some features or services that rely on optional technologies may not operate in the same way if you decline them.

13. Changing or withdrawing your consent

You can change or withdraw your cookie preferences at any time.

You can do this using the cookie-preference mechanism provided on our website.

You can also control or delete cookies through your web browser.

Please note that browser settings may not provide the same level of control as our cookie-preference mechanism.

If you withdraw consent, we will stop using the relevant non-essential cookies or technologies, subject to any technical limitations of the relevant system.

14. How long cookies remain on your device

Cookies may be either:

Session cookies

These are temporary cookies that normally disappear when you close your browser.

Persistent cookies

These remain on your device for a defined period or until you delete them.

The length of time that a particular cookie remains on your device depends on the cookie and the purpose for which it is used.

We will seek to ensure that cookie durations are appropriate for their purpose.

The exact duration of individual cookies may change as our website and third-party services are updated.

15. Cookie categories

The following table summarises the types of technology Secure Wills may use.

CategoryProvider / technologyPurposeConsent required?Strictly necessaryWebsite / hosting technologiesWebsite operation, security and essential functionalityWhere an exemption applies, noCookie preferencesCookie-consent systemRemembering your cookie choicesGenerally exempt where used solely to remember preferencesAnalyticsGoogle AnalyticsUnderstanding website usage and performanceYes, where requiredAdvertisingGoogle AdsAdvertising measurement and advertisingYes, where requiredAdvertisingMeta PixelAdvertising measurement, audiences and remarketingYes, where requiredAdvertising / socialMeta / Facebook / Instagram technologiesAdvertising and measurementYes, where requiredAdvertising / socialLinkedIn technologiesAdvertising measurement and audiencesYes, where required

Important: The exact names, purposes and durations of individual cookies depend on the versions and configurations of the services installed on the Secure Wills website.

16. Website hosting

Our website is hosted by LCN.

The hosting environment may use essential technologies required to provide and secure the website.

These technologies may include session management, security, performance and other functionality necessary to deliver the website.

17. Personal information and cookies

Some cookie and tracking information may constitute personal information under data protection law.

Where this occurs, our processing will also be subject to applicable data protection legislation, including the UK GDPR and the Data Protection Act 2018.

Our Privacy Policy explains how Secure Wills processes personal information more generally.

18. Advertising and profiling

Where permitted and where you have provided the required consent, Secure Wills may use advertising technologies to understand interactions with our website and to measure or improve advertising campaigns.

Depending on the technology used, this may involve creating or contributing to advertising audiences based on interactions with our website.

We will not use information obtained from our client records, Will instructions, LPA instructions or other confidential client information to create advertising audiences.

In particular, confidential information provided to Secure Wills for the purpose of preparing Wills, LPAs, Trusts or dealing with Probate will not be used for targeted advertising.

19. Social media

Secure Wills uses social-media platforms including:

Facebook

Instagram

LinkedIn

Our website may contain links to our social-media pages.

Simply linking to a social-media website does not necessarily mean that Secure Wills sends your personal information to that platform.

However, if third-party tracking technologies, plugins, embedded content or advertising technologies are used on our website, they may process information in accordance with the relevant provider's terms and privacy information.

20. International transfers

Some of the organisations providing analytics, advertising, social-media, hosting or technology services to Secure Wills may process information outside the United Kingdom.

Where applicable, information transferred outside the UK will be subject to appropriate safeguards required by applicable data protection law.

21. Managing cookies through your browser

Most web browsers allow you to manage cookies through their settings.

You can generally:

View cookies stored on your device

Delete cookies

Block cookies

Block third-party cookies

Receive warnings before cookies are stored

However, blocking all cookies may affect the operation of some websites.

For the best control over Secure Wills' optional cookies, we recommend using the cookie-preference mechanism provided on our website.

22. Changes to this Cookie Policy

We may update this Cookie Policy from time to time.

This may be necessary if:

We introduce new services

We change our website

We introduce new analytics or advertising technologies

Third-party providers change their technology

Legal or regulatory requirements change

The latest version will always be published on our website.

Last updated: 3 September 2026

23. Contact us

If you have any questions about this Cookie Policy or how Secure Wills uses cookies and similar technologies, please contact us:

Secure Wills
12 Farwig Lane
Bromley
BR1 3RB

Email: [email protected]
Telephone: 020 8419 8744

Website: www.securewills.co.uk